West Midlands IVD Innovation and Adoption Conference Thursday 17 - Friday 18 July 2025 Edgbaston Park Hotel

CONFERENCE PROGRAMME


dAY 1: 

Clinical diagnostics innovation: Validation and integration into patient care

TIMESESSION
09:30 - 09:50Welcome & Introduction - Neil Hanley 

Aims of the day - Alex Richter 

09:50 - 10:50Challenges in diagnostic development and translation

View from the NHS - Craig Webster 

View from the Industry - Matt Pearce 

View from Academia 

10:50 - 11:05REFRESHMENT BREAK
11:05 - 12:15Business Valuation and Funding 

How does academia value IP? - Veemal Bhowruth

What is the commercial value of IP? - 

What is happening on the funding space for investment - Tim Davies 

Grant Funding 

Panel Discussion - Chair: Jo Pisani
12:15 - 12:30Introduction to the Business Model Canvas - Matt Dobson

12:30 - 13:30  LUNCH & POSTER VIEWING
13:30 - 14:153 Academic success stories - Overcoming challenges to access and adoption - Rik Bryant, Jen Heaney,


14:15 - 14:45 Academic Case Studies 

Case Study 1 - Rik Bryant 

Case Study 2 - CIS 

Case Study 3 - TBC
14:45 - 15:20Working groups on case studies                                                                                                                                                      

15:20 - 15:40 REFRESHMENT BREAK 
15:40 - 16:00 Feedback from the value proposition canvas - Matt Dobson, David Browning, Alex Richter 

16:00 - 16:30Dragons Den - Next steps for your good idea - Tim Davies, Matthew Pearce, Craig Webster, Alex Richter 

16:30 - 16:45Conclusions - Alex Richter 
16:30 - 16:45
Conclusions - Alex Richter 



day 2: 

Strategic collaboration to develop viable translation into clinical practice pathways 

TIMESESSION                                   
09:30 - 09:50           Welcome & Introduction: How to accelerate adoption of IVDs into NHS clinical pathways - Paul Cadman                                                                         
09:50 - 11:30Birmingham Ecosystem to support diagnostic innovation                                  

WMHTIA - Liam Grover
BHP - Lorraine Harper
ABHI - Nishan Sunthares 
PHTA - Gino Martini
Health Innovation West Midlands - Judith Stewart 

11:30 - 11:50REFRESHMENT BREAK
11:50 - 12:50Regulation and Evaluation

Test Evaluation - Jon Deeks 
Test Regulation - Joseph Burt 
Data Regulation - Alaistair Denniston 
12:50 - 13:40LUNCH
13:40 - 14:203 Industry Case Studies - Hurdles to Access and Adoption 

Case Study 1 - Lee Lindsay (Kiffick)
Case Study 2 - Ste Harding 
Case Study 3 - TBC
14:20 - 15:20Working Groups - Case Studies 

15:20 - 15:30REFRESHMENT BREAK
15:30 - 16:15Solution finding for adoption - Panel Discussion - Liam Grover, Alex Richter, Tim Jones, Joseph Burt, Ste Harding
16:15 - 16:30 Conclusions and next steps - Alex Richter